Leadership
Meet the Elixir Team
Lindsay Rocco
Managing Partner and Co-Founder
As Managing Partner and co-founder of Elixir Health Public Relations, I provide clients with a unique communications perspective given my leadership experience within global and high-profile biopharmaceutical companies as well as specialized public relations agencies. I have extensive experience in corporate, investor, crisis and brand communications strategy across all major healthcare categories.
Prior to Elixir Health Public Relations, I was Executive Vice President, Corporate Communications and a member of the Executive Committee at Dendreon Corporation, where I was responsible for all communications functions at the company.
I was previously Senior Vice President and a member of the leadership team at Rx Mosaic Health, a specialty public relations agency within the Omnicom Group. I served two stints at the agency as a senior communications strategist and team lead for specialty therapeutic clients, including Dendreon Corporation, Genentech, and Teva Neuroscience.
I also served as Director, Public Affairs for Actemra® at Roche-Genentech, responsible for overseeing all U.S. market preparation, including FDA approval and launch public relations and advocacy initiatives for the brand.
I spent several years at Publicis healthcare public relations agencies, including Publicis Consultants PR and Rowland Communications, and at MCS Public Relations. Key clients during this time included Berlex/Schering AG, Dermik Laboratories, Johnson & Johnson, Ortho Biotech, Pfizer/Pharmacia, Roche-Genentech, and sanofi-aventis.
I graduated from the Joseph A. Sellinger School of Business Administration and Management at Loyola University in Maryland with a Bachelor of Business Administration in Marketing. I am a member of the Public Relations Society of America and the Healthcare Businesswomen’s Association. I recently served an eight-year term on the Board of Governors for the New York Chapter of the Arthritis Foundation.
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Melyssa Weible
Managing Partner and Co-Founder
As Managing Partner and co-founder of Elixir Health Public Relations, I work with clients to develop impactful public relations (PR) campaigns that support measurable operational goals, and to create integration across marketing and communications disciplines as well as regions.
My experience and passion is working in the specialty pharmaceutical and biotechnology space, and I have extensive experience across corporate and brand reputation campaigns, including competitive positioning, pre-market and launch, product and lifecycle management, issues management and product/franchise/corporate visibility. Key clients have included Boehringer Ingelheim, Eli Lilly, Eisai, Genentech, Novartis, Pfizer and Teva Pharmaceuticals Ltd.
Before starting Elixir Health Public Relations, I was President of Rx Mosaic Health, a public relations agency within the Omnicom group of companies. In this role, I was responsible for overseeing client relationships, strategic planning for agency clients and for the operations and management of the agency. I previously held positions at leading global public relations agencies, including Weber Shandwick, Ruder Finn, CPR (now ToGoRun, a Fleishman-Hillard company) and Zeno Group (a Daniel J. Edelman company).
Before focusing solely on healthcare, I worked on multiple award-winning, high-profile reputation management campaigns for Monsanto, the Government of Hong Kong, Northrop Grumman’s stealth bomber, Governor Gray Davis’ bond plan to help resolve the California energy crisis and a pro-bono campaign to stop the commercialization of Governor’s Island.
Whether within the financial community, patient community or the public at large, one of my key areas of expertise is leveraging both traditional and emerging communications channels in a compliant manner. I have served on a team of senior-level, cross-discipline marketing executives to ensure the healthcare industry has a share of voice surrounding the Food and Drug Administration’s (FDA) social media guidelines for regulated healthcare products. I have also served as a judge/juror across industry award programs, most recently 2016 Cannes Lions Awards.
I graduated from the University of Maryland with a major in journalism and a minor in marketing.
About Us